gamescom license day

The gamescom license day, an annual summit of the gamescom calendar on the business of license value creation, brings together licensing executives, key decision-makers and industry representatives from all over the world. Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to small businesses.

The event offers the opportunity for the attendees to expand their network of business contacts, gather the latest market intelligence and developments, to explore new cross sector collaborations in the field of IPs and licenses and to find new business partnerships in Europe and globally.

The gamescom license day consists of the elements of a keynote programme with impulse talks and accompanying presentations, license study cases and a business matchmaking - a moderated high levelled event with impulse talks with accompanying presentations and business matchmaking. This is a not-to-miss event for all executive and managers in the licensing industry looking to be inspired and to move their business forward.

The gamescom license day creates a platform that connects games, entertainment, character and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers. Available licenses from companies in the games industry will be showcased to licensees, license agencies and trade visitors. With this measure, the licensee can acquire a quick overview of available license titles and rights.

The networking includes the parts of the industry, like games incl. characters, region, franchise (hardware, fashion), merchandising and celebrities (moderator, YouTuber). The matchmaking tool allows to set up meetings with other attendees in advance. The matchmaking tool will be available in early July.


Date: 22.08.2017
Time: 2:00–6:00 p.m. (conference, networking)
Venue: Koelnmesse GmbH, Congress Centre East, Offenbachsaal

  • 2:00 p.m. – 2:30 p.m. Keynote 1 - Tobias Sjoegren (CEO, White Wolf Entertainment)
  • 2:30 p.m. – 3:00 p.m. Keynote 2 - Bernhard Mogk (MD Sales & Business Development, ESL Gaming)
  • 3:00 p.m. - 3:30 p.m. Keynote 3 - Tom van Dam (Head of Mobile BD, NetEase Games)
  • 3:30 p.m. – 4:00 p.m Keynote 4 - Maxim de Witt (Head of Digital Strategy, One Animation)
  • 4:00 p.m. – 6:00 p.m. Networking and Matchmaking

The talks offer lectures on the most recent developments in the IP and license area, on best case studies, on license marketing, and provides insights into legal basic conditions.

Following the Impulse Talks and Study Cases the matchmaking sessions from 4:00–6:00 p.m. offers all attendees to set up meetings with other attendees, the speakers or company representatives.

Registration for gamescom license day is free of charge for participants. Application for the event is possible at until 20 August.

The event brings together thought leaders, key decision-makers and managers from licensees, merchandising agencies, publisher, fashion companies, developers, providers of cross-media value creation, manufacturers of hardware and middleware, retailers, agents and licensors.